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AI Watermark Removal

Research

AI Watermark Spoofing: Forging Someone Else's Signal

Spoofing means forging a provider's watermark onto content they never generated, the exact opposite of scrubbing a real one out. Researchers at ETH Zurich's SRI Lab did it for under $50 in ordinary API queries, with over 80 percent success against one tested scheme. Nobody has reported the attack, or its image-side cousin, happening to real users outside a lab. Every source here is academic work, and the same lab that built the strongest attack has already published a statistical test that catches it.

Published 2026-08-11Updated 2026-08-11Research/proposal

Key takeaways

  • Spoofing is not scrubbing. Scrubbing strips a real watermark out of real AI text. Spoofing stamps a fake copy of someone else's watermark onto content a human wrote.
  • For under $50 in API queries, ETH Zurich researchers approximated a provider's secret watermarking rule closely enough to forge it onto arbitrary text, with over 80 percent success against a scheme called SelfHash.
  • The step that makes the $50 number possible is a separate result: limited black-box queries are enough to detect that a watermark exists and identify which of the three most popular schemes it is.
  • Images got there first. A 2023 paper showed black-box access alone can make an unwatermarked image falsely register as watermarked, nearly five months before the equivalent text attack was published.
  • No real-world spoofing incident was found in this research, for text or images. Every source is a lab study, and a follow-up from the same text-attack researchers already detects today's spoofing by its statistical fingerprints.

Text watermark workflow

How text watermark removal is evaluated

Generate

Claude, Gemini, or another LLM produces text.

Mark

A watermarking layer can influence token choices or attach provenance.

Clean / transform

Text is normalized, edited, rewritten, or translated.

Check

A detector compares the before and after signal strength.

Why this matters for removal tools

Hidden-character cleanup is immediate. Statistical text watermark removal becomes stronger when paired with provider-specific detection and before/after confidence checks.

Spoofing, scrubbing, and why the difference matters

You'll get the one distinction that makes every other claim on this page readable.

A statistical text watermark like SynthID Text works by quietly biasing which words a model picks during generation, using a secret rule only the provider holds. Spoofing means learning enough of that rule to fake the same bias in text you typed yourself.

If it works, a detector says your writing came from that provider's model. It did not.

A 2025 paper describes a nastier variant that starts from genuine AI text: edit a watermarked paragraph's meaning into something like hate speech, leave the statistical mark untouched, and the provider's own detector confirms the ugly version as authentic output.

  • Scrubbing removes a real watermark from real AI-generated text. The goal is to make AI output look human.
  • Spoofing adds a fake watermark to human-written text. The goal is to make your writing look like someone else's model produced it.
  • Piggyback spoofing keeps a real watermark on real AI text while changing what the text says. The goal is to make a provider look responsible for content it never generated.

All three get filed under "watermark attacks," but they have different costs, different defenses, and different victims. Only the first one is about hiding your own tracks.

The $50 attack, step by step

Research/proposal

Here's exactly what the ETH Zurich team did, and what each number in the headline actually refers to.

The paper is "Watermark Stealing in Large Language Models" (ICML 2024), from ETH Zurich's SRI Lab. It runs in stages, none of which need access to the model's internals.

  1. Confirm a watermark is there at all, and work out which family of scheme it belongs to, using ordinary black-box queries.
  2. Query the provider's public API until you can approximate its secret green-list rule. Total cost reported in the paper: under $50.
  3. Use that approximation to forge the watermark onto arbitrary attacker-written text. Success rate above 80 percent against one tested scheme, SelfHash.
  4. Or point the same approximation the other way and scrub genuine watermarks instead, which pushed scrubbing success from roughly 0 percent to over 85 percent in settings previously believed safe.

The same lab built the antidote

Research/proposal

You'll see why the strongest attack paper and the strongest defense paper share the same four authors.

Gloaguen, Jovanović, Staab, and Vechev followed their own attack with "Discovering Spoofing Attempts on Language Model Watermarks" (ICML 2025). It describes a statistical test that separates genuinely watermarked text from spoofed text, because current spoofing attacks, including their own earlier one, leave detectable artifacts.

Two other groups are working the same problem from different angles.

  • Bileve (NeurIPS 2024) proposes a two-layer signature, part statistical and part cryptographic, built specifically so a forged watermark can be told apart from a real one.
  • An, Liu, Liu, Zhang, Bu, and Chang (April 2025) target piggyback spoofing, with a green-list assignment trained to be sensitive to meaning-changing edits and tolerant of meaning-preserving ones.

So the honest summary is neither "spoofing works" nor "spoofing is solved." The attack works today, at least one published test catches it, and neither side is deployed at scale.

Images got there first

Research/proposal

Here's the chronology most text-watermark coverage skips, and why it changes how you read the field.

Before any of the text spoofing papers existed, a 2023 paper by Saberi, Sadasivan, Rezaei, Kumar, Chegini, Wang, and Feizi demonstrated both halves of the idea for images. "Robustness of AI-Image Detectors: Fundamental Limits and Practical Attacks" showed that diffusion purification strips a low-perturbation image watermark with minimal visible quality loss, and that black-box access to a watermarking method is enough to make a real, unwatermarked image falsely register as watermarked.

The field has since stopped treating the two as separate problems. "SoK: Watermarking for AI-Generated Content" (IEEE Symposium on Security and Privacy 2025), with Nicholas Carlini, Florian Tramèr, and Dawn Song among its authors, maps text, image, audio, and video watermarking under shared threat models.

That survey defines spoofing as a standard attack category alongside removal, not a text-specific curiosity. Anything built to defend a text watermark now has to answer to a standard the image side has been using since 2023.

The distillation wrinkle

Research/proposal

One newer question worth knowing about, with an honest label on how solid it is.

A 2025 paper studies how spoofing and scrubbing interact with unauthorized knowledge distillation. The question is whether a student model trained on a watermarked teacher's outputs inherits that watermark, or can be made to falsely inherit one it never carried.

That has real stakes for any provider hoping a watermark survives being copied into someone else's model. The paper's full mechanism has not been independently re-verified here beyond its indexed abstract, so treat its specific findings as provisional.

Why this matters before anyone has seen it in the wild

Research/proposal

Here's the case for caring about an attack that has never been reported outside a lab.

No source found in this research reports a real spoofing incident against a real provider's users, for text or for images. Every paper above is Research/proposal status: a demonstration of what is technically possible, not a documented attack.

Treat any claim that spoofing is happening to real people right now as unconfirmed. Then take it seriously anyway, for two reasons.

  • The cost. Under $50 in API queries is inside the reach of a bored undergraduate, not just a well-resourced actor.
  • The asymmetry. One convincing spoofed sample attributed to a major AI provider can do reputational damage long before anyone runs a statistical test on it.

FAQ

Has a real watermark spoofing attack happened outside a research lab?

Not that this research found, for text or images. Every source describing a working spoofing attack is an academic paper testing the idea in a controlled setting. Treat claims of live spoofing attacks as unconfirmed until a primary source reports one.

Is image watermark spoofing the same research as text watermark spoofing?

Related but distinct. A 2023 paper demonstrated black-box spoofing against image watermarks months before the equivalent text attack was published in 2024. A 2025 systematization paper now treats both as the same threat-model category, but the specific techniques differ: diffusion purification for images, secret-rule approximation for text.

Can someone spoof a C2PA Content Credential the same way?

No, and it is a meaningfully harder problem. C2PA credentials are cryptographically signed with a certificate that has to chain to the C2PA Trust List, so forging one convincingly means compromising a trusted signing certificate, not approximating a statistical rule from API queries. The spoofing research here targets statistical text watermarks like SynthID Text and pixel-level image watermarks.

Does spoofing mean watermark detectors can't be trusted at all?

Not exactly. It means a positive detection is not automatically airtight proof against a motivated, resourced attacker. It does not mean detectors are useless: researchers have already published a working way to catch today's text spoofing attacks by their statistical fingerprints, and detection keeps improving alongside the attacks.

Is forging an AI watermark against the law?

In at least one major jurisdiction, yes. China's labeling measures, effective September 1, 2025, prohibit maliciously forging or altering AI content labels, and a pending South Korean bill from May 2026 would criminalize watermark tampering with up to two years imprisonment. The EU's Article 50 regime focuses on marking obligations for providers rather than a criminal ban on forgery, so the picture is not uniform across regions.

Next steps

  • Read the ETH Zurich paper directly. The $50 figure and the SelfHash success rate are in its experiments, and the companion site collects the demos. Watermark Stealing in Large Language Models
  • If you care about the other direction, getting a real watermark out rather than faking one in, start with the removal evidence. Can AI watermarks be removed?
  • Spoofing is far harder against cryptographic provenance than against statistical watermarking. Compare the two designs side by side. C2PA vs SynthID
  • If you want to know what a positive detection result is actually worth in practice, look at the false-positive record first. AI detector false positives

Sources and citation status